To strengthen support for Vietnam’s enterprises in boosting exports and diversifying international markets—particularly for fruits and vegetables—the Vietnam Trade Office in Singapore (Trade Office) is pleased to announce the implementation of the TRADE CONNECTION EVENT: VIETNAM’S FRUITS AND VEGETABLES FESTIVAL IN SINGAPORE 2025.
This event is launched in alignment with the 2025 work plan, as well as in response to growing demand from Vietnam’s businesses seeking partnerships in Singapore, and based on proposals from various localities aimed at promoting agricultural and food products in the Singaporean market.
1. Time: 09:00AM-02:00PM, Friday, July 18, 2025
2. Location: Embassy of Vietnam in Singapore (10 Leedon Park, Singapore 267887)
3. Expected activities:
- Organizing booths displaying Vietnam’s fruit and vegetable products
- Connecting Vietnam’s fruit and vegetable businesses with partners in Singapore:
- Opening speech by Mr. Tran Phuoc Anh, Ambassador of Vietnam to Singapore;
- Welcoming speech by Mr. Leong Der Yao (梁德耀), Deputy Chief Executive Officer of the Singapore Food Authority (SFA);
- Welcoming speech by the Mr. Jerry Tan Soon Huat (陳春發), Vice President of the Singapore Fruit and Vegetable Importers and Exporters Association (SFVIEA);
- Introduction to the potential of Vietnamese fruit and vegetable products by Mr. Cao Xuan Thang, Commercial Counsellor, Vietnam Trade Office in Singapore;
- Introduction to the Singapore fruit and vegetable market: Representative of the Singapore Fruit and Vegetable Importers and Exporters Association (SFVIEA);
- Culinary demonstrations: Guest chefs demonstrate cooking from Vietnam’s fruits and vegetables;
- B2B matching;
- Networking lunch: Enjoying Vietnam’s dishes.
In addition to representatives from the Singapore Fruits and Vegetables Importers and Exporters Association (SFVIEA) and the Singapore Food Agency (SFA), the event is expected to welcome the participation of key Singaporean stakeholders, including the Ministry of Trade and Industry of Singapore, Enterprise Singapore, major supermarket chains, importers, wholesalers, retailers, and other trade and distribution partners.
Interested businesses can register to attend via the link: https://docs.google.com/forms/d/1M9x-t32I2hnGZf0ht_g_ZsXSAN6Y_RkbqK15t00KTUk/preview
Contact point: Vietnam Trade Office in Singapore (Address: 10 Leedon Park, Singapore 267887; Email: sg@moit.gov.vn; Mobile/whatsapp/viber: +6586455033)
The Trade Office will continue to provide timely updates on the event plan to all participating businesses.
